Apture toolbar with branding, share buttons, and search bar.Many websites have an interactive toolbar providing social and other instruments situated often on top or on the bottom of the page. Blogger has its Navbar, Wordpress has WordPress Bar, and there are many other toolbars with different functionalities that offer integration with basically any website. This article provides a comparison of different web toolbars.
When I heard Andrew Machado from Apture comment on branding and engagement of their toolbar something resonated in me. I use and like some elements of Apture, but I am not really sure of the toolbar. I looked at different toolbars and thought about which toolbar I wanted to have.
A social toolbar can provide many advantages (taken from conduit.com), such as increased traffic, brand awareness, contact with your community, engaged users, fresh content, effective promotions, and generation of more revenue.
With so many different toolbars available, which one to choose?
Social Toolbars: The Candidates
Competitors are the following:- The social bar from google friend connect,
- video introduction, demo site
- offers log in and commenting
- video introduction, demo site
- facebook bar, (didn't find any link now)
- offers log in, commenting, and posting on facebook,
- javascript code on github
- offers log in, commenting, and posting on facebook,
- meebo bar,
- see long presentation,
- Alexa traffic rank of meebo.com is 927. Meebo offers mainly chat solutions. The toolbar sports:
- Sharing buttons,
- Full facebook and twitter integration,
- supports drag sharing (dragging an object triggers a share menu),
- Chat
- no branding,
- no search
- see long presentation,
- addthis sharebar,
- Alexa traffic rank of addthis.com is 166.
- Social bookmark toolbar plus configurable search engine,
- design and positioning of bar can be customized,
- no branding,
- no counters with social services.
- Alexa traffic rank of addthis.com is 166.
- wibiya bar,
- Alexa traffic rank of wibiya.com: 3121.
- video review
- highly functional, many applications available,
- full fledged integration of facebook, twitter, and buzz
- branding,
- if you want to integrate anything else: HTML or javascript integration is available at the price of close to 10 dollars per month,
- search allows integration of custom search engine with results as window overlay
- Alexa traffic rank of wibiya.com: 3121.
- apture search bar.
- Alexa traffic rank of apture.com: 12,670.
- Hear Apture's Andrew Machado comment on branding and engagement of their toolbar.
- Branding,
- Social share buttons for facebook and twitter with counters, and email sharing button
- Search as overlay for engagement
- Customization: site search in addition to google, amazon, and video search; however results mostly from external sites
- Alexa traffic rank of apture.com: 12,670.
- One True Fan
- Alexa traffic rank of onetruefan.com: 77,007
- share buttons
- log in functionality; twitter, facebook member listing
- Alexa traffic rank of onetruefan.com: 77,007
- WordPress Bar
- See the rundown in a video
- Share buttons for most important social services.
- opens external links in a frame with the bar on top so that visitors are not lost.
- See the rundown in a video
- Blogger Navbar.
- What most people want to know about the blogger navigation bar is how to remove it, although there is some customization that you can do with the navbar.
- Share with twitter, facebook, buzz, google reader
- Follow with google friend connect.
- Buttons for next blog and to report abuse
- What most people want to know about the blogger navigation bar is how to remove it, although there is some customization that you can do with the navbar.
I had problems with meebo integration. It disappeared after few seconds.
One downside to all tested services is that even if the search form is fully configurable and as overlay, it is not as clean as the blogger custom search widget (no advertisements).
Of all the tested toolbars wibiya provided best functionality. Apture was also good in many aspects and the addthis sharebar fared also not too bad in the comparison.
Others: Not Compared Here
Gigya provide APIs and code examples to set up everything for sharing, community, and authentification on a website at around $1,700-$2,100/month plus set up fee. They also provide a very innovative comment plugin. See a video.Extendy demo and sign up didn’t work when I tried to test it.
The Stumbleupon toolbar specializes on pages shared over stumbleupon. Similarly, for digg, there's also the Diggbar, a website widget, explained in a videocast by Kevin Rose.
Conduit offers customization of a windows application that integrates with a web browser. See video. digg toolbar for web browsers is powered by conduit.
The Optimal Toolbar
This section summarizes my personal opinion on how a blog toolbar should look like.A blog toolbar should contain the following (ordered by given importance):
- branding
- a site search widget (optionally other sites, too), should be interactive without leaving the site
- it should have social bookmarking tools. Links to social networks, such as twitter and facebook, and other sites. It should also have a "mail this" function.
- follow widgets
a) social: twitter follow, facebook follow, google followers, optionally buzz
b) feed subscription button
- engagement: something like recent posts, article archive, related posts
Custom Toolbar
I put my own toolbar together, but then found these two articles which explain a more elegant way of doing it based on jquery.- JQuery Fubar: how to create a website toolbar from scratch and add widgets to it.
- Toolbar with CSS and JQuery (in German)






