Microsoft's search engine Bing, released this year, has been promoted heavily and it's market share is on the rise, now at about 5-7 percent. After the failed attempt at an acquisition, Microsoft now reached a deal with Yahoo to provide their search results. Yahoo will profit by taking over some ad-sales (see article). This agreement - if approved by regulators and when ultimately implemented - would boost Microsoft's search market share to about 25-30% (by June/July data). As for yahoo, PC World titles: "Yahoo is over."
It would be good to have more competition in the search market. Any move of Microsoft to take market from google by competition (e.g. Microsoft Office Online) brings immediate advantage to everybody. A question for me however is: will this move affect significantly (read: slow down) the market introduction of Google Chrome OS, which many hope could bring more competition to the OS market?
Anyways, tried the blind test? You enter search terms and get back results in three columns corresponding to bing, yahoo, and google, only that you don't know which is which. You choose the best search engine and then see the branding.
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